Indonesia faces significant challenges due to antimicrobial misuse and is among the top five countries projected to have the highest increase in antimicrobial consumption in livestock by 2030. Key drivers include economic growth, rising demand for animal protein, and expanding aquaculture exports. Many stakeholders misuse antimicrobials, and studies show most rural farmers lack awareness of AMR’s severity and global impact.
To raise awareness, on May 27, 2023, a media training was organised in Jakarta in cooperation with the Alliance of Independent Journalists (AJI). After its success, a second training was held in Surabaya on November 11, 2023, a week before WAAW, encouraging timely publications. AJI monitored the media, recording about 250 pieces, and included a science journalist to address challenges in reporting scientific facts. These trainings were selected as a case study for the Quadripartite webinar on the launch of the AMR media tool kit.
Both trainings aimed to enhance journalists’ knowledge on AMR, encouraging investigative reporting. Participating journalists began publishing information on AMR shortly after the training. Due to the large number of media outlets, a third edition will be held in Medan in 2025, as North Sumatra recorded the highest incidence of AMR according to the Ministry of Health.
